Did you come to know India’s most sizzling alternative to Twitter, Koo? Koo app, a new social microblogging app, seems to be grabbing headlines these days.
Social media is a phenomenon that has transformed the interaction and communication of individuals throughout the world. The advent of various social media platforms has revolutionized the internet landscape by introducing us to global networking.
In recent times, social media has impacted many aspects of human communication, thereby impacting business. Social networking has become a daily practice in some users” lives.
Let’s see more of India’s latest addition to the social media platforms Koo.
Koo is an Indian-forged microblogging website that lets its users express their thoughts in several vernacular languages. Koo was launched ten months ago by app developers Aparameya Radhakrishna and Mayank Bidawatka.
Several Union ministers, their ministries and related departments have flocked to the app — which uses a yellow bird as its logo, against Twitter’s blue.— Economic Times (@EconomicTimes) February 14, 2021
Even though the app was launched in early 2020, its participation and winning the government’s Atmanirbhar App Innovation Challenge, the government hosted program which encourages Indian developers to come up with alternatives to the banned Chinese apps, draws people’s attention to the Koo app.
“Just 10 percent of India speaks English. Almost 1 billion people in India don’t know English. Instead, they speak one of India’s 100s of languages. They are now getting access to smartphones and would love an internet in their language.
” It goes on to state, “Koo is an attempt to make the voice of these Indians heard. They can now participate on the internet in their mother tongue by listening to the views of some of the sharpest Indian minds and also speak their mind by sharing their thoughts.” says Koo.
Is Koo and Twitter Identical?
Koo has some uncanny resemblance to Twitter, right from the app logo that isn’t very careful about its inspiration. But that’s not all. The platform is quite similar to Twitter in pretty much every possible way.
The profile page is almost identical, all with a name, picture, a bio, and four tabs to show your Koos (Koo: Koo, Twitter: Tweet), likes, replies, and mentions.
Why is the Koo app grabbing headlines these days?
When the world’s largest platform in this segment, Twitter has not responded in the most favorable terms to the Indian government’s demands. It is a crucial indicator of the government’s willingness to push an alternative to the social networking platform.
In a strong message to the American firm, the Union IT Ministry had remarked that Twitter was an intermediary and “they are obliged to obey the government’s directions. Refusal to do so will invite penal action”.
What are Koo’s features?
Koo has features that are quite similar to Twitter. It allows users to follow other individuals and browse through their feeds. Users can write messages in text or share them in audio or video formats.
It has Kannada, Tamil, Telugu, Tamil, and English language options, with others coming soon. It also allows people to express their opinions, ideas, and views in their local languages.
Messages can be written up to 400 characters and are called “Koo.” There are language communities that essentially show all content in a particular language.
How to create a Koo App account?
Koo is a free app available on Android and iOS and can be downloaded from their respective Google Play and App Stores.
Step 1: Once installed, open the app.
Step 2: On the ‘Select Language’ screen, choose your preferred language.
Step 3: On the next screen, you need to give your phone number. Koo will then send you a verification code as a text message.
Step 4: Feed the code and move to the next screen.
Step 5: You can then tap on the profile account from the top left corner.
Step 6: It will open your account. From there, you can put the profile image, bio, username, and more.
Step 7: That’s it. You can start posting short messages.
Which prominent accounts are there on Koo App?
Commerce Minister Piyush Goyal, Law & IT Minister Ravi Shankar Prasad, Members of Parliament Tejasvi Surya and Shobha Karandlaje, Karnataka Chief Minister BS Yediyurappa, Isha Foundation’s Jaggi Vasudev, former cricketers Javagal Srinath and Anil Kumble are among the politicians, ministers, and celebrities to have joined the Koo App.
Besides, the Union IT Ministry, India Post, and the Niti Aayog are among the government departments to account for the app.
Koo and controversies
The data leak row issue shook the platform after a French security researcher named Elliot Alderson claimed that the platform was leaking user data like date of birth, marital status, etc.
MyGov interacted with the Co-Founder of @kooindia, Mr. @aprameya Radhakrishna where he talked about his experience of being a part of the #AatmaNirbharBharat App Innovation Challenge. #kooapp #Koo @MeityPib @rsprasad @PMOIndia @narendramodi @piyushgoyal @amitmalviya @hci_ottawa pic.twitter.com/B4qlcE5dgN— #TransformingIndia (@transformIndia) February 11, 2021
But Koo Co-founder and CEO Aprameya Radhakrishna denied that there was any data leak reacting to the allegations. Another controversy that has hit the platform is China’s investment as it pitches itself as an “AatmaNirbhar App.”
However, the Koo CEO elucidated that the Chinese investor, which had invested in the earlier brand Vokal, was on its way out.
According to the sources, the platform’s user base has also increased drastically over the past few days. The growth comes amid a controversy surrounding Twitter, which refused to fully comply with the government’s order for blocking some tweets and Twitter accounts, mentioning the right to freedom of expression.